Experience. Passion. Pride.
My Experience.
You will be tapping into my many years of experience as a marketing professional in the food business working throughout North America. I have had the privilege of working on dozens of iconic brands including Lipton, Knorr, Hellmann's/Best Foods, Ben & Jerry's, and many more. It has been my pleasure to work with many professional chefs over the years including a couple of CMC's, both as colleagues and as customers.
My Passion.
I love writing. Pure and simple. Words are the basis of how we communicate with the world around us, and I find it fascinating how the choice of a word or a phrase can completely change how the message is received. Understanding these nuances is a vital part of being a good copywriter.
My Pride.
Getting it right and delivered on time is important to me. It is a question of pride. My goal for myself and my clients is to work through the project until we get it right. Anything less is unacceptable.
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